That's a great question. I know from the 2,000 SMEs we've worked with, part of it is that entrepreneurs by nature aren't going to go to a government website. Even in my own experience of scaling my company, I didn't know anything about the trade agreements.
There needs to be an in-person community to advocate and share. This is one of the things we do in ventureLAB, because we have this innovation hub. We have partners such as NRC IRAP, the province, the university and other ecosystem partners that allow our community of both resident and virtual entrepreneurs—we see over 500 a year—to get the information in real time. We often have federal MPs and provincial MLAs come in and do round tables with the companies themselves to share and exchange information.
In terms of the details themselves, I'll say, again, that from my own experience, as well as that of the hundreds of companies we have worked with, entrepreneurs are born global. They will follow the customers. If they have a true value proposition, they will go wherever the market is. If they have a competitive product, they will go where the market leads them.
In my case, with the first iteration of our product, we sold upwards of 50 million chips. Our customers were in Korea. They were global manufacturers, TV manufacturers. They were in Japan. They were in China. The trade aspect of whether we sold there versus in Canada was more that it would have been so much easier to build the product here as a commercialization effort and then as we expanded to those global markets, having no...whether those markets are the right ones to go after.... Entrepreneurs will go where the market demand for their products is.