Yes, it is quite valuable. On social media, when there are imports coming in.... Consumers are eating more and more eggs all the time. They'll take a picture showing the Canadian flag and then when there are American eggs which say "Product of U.S.A.", it's like.... They really wish they didn't have to buy eggs that are a product of U.S.A., but they still need some eggs to cook and bake with. We can't put a dollar amount on the value, but Canadians really want Canadian eggs. That's the overwhelming....
On June 18th, 2019. See this statement in context.