Our market outlook is strong. We've seen phenomenal growth in egg consumption. We have more Canadians eating more eggs than ever before, but that doesn't offset what we've given away in the trade agreement.
Farmers are investing more, which means buying more supplies, buying more items at your local hardware store and employing more people. In fact, there are about 17,600 jobs across Canada that are supported by egg farming in Canada, which contributes $1.3 billion annually to our GDP. Our growth outlook is good, and our average egg farmer is getting much younger, not grey-haired like me, but looking more like you.