We did not talk to other commodities, but maybe it can be done. One thing that is quite certain is that in Canada, because 90% of the maple syrup is coming from Quebec, the other associations don't have much money to invest. They did not invest much. They are all doing some marketing in their own provinces, their own jurisdictions, but when we are talking about investing in promotion elsewhere, they don't have enough producers to pay for that.
That is why, in the end, it is difficult to have a strong Canadian maple syrup group.