It's the investment. The more successful agriculture is, the more investment you see into the industry. The more opportunity you have in an export marketplace, the more investment we can drive back into that, so you can build on each other as you move up.
For us, it's about growing the whole pie as opposed to our share of the pie. We want to see our partners do well. We want to see our seed companies and the companies we deal with do well, so we can all do well as Canadians.