I'd pitch access to market. We are right next door to one of the largest markets, the U.S.
There's also the competitiveness of our supply base here, especially if you're a company in manufacturing. You'll be tapping the supply chain close by and reducing your costs of bringing in products and raw materials. That whole supply chain exists here.
I'd also pitch the research and innovation capabilities that are in the region, the newer cities that we have in the region, and the skill sets of our labour. It is extremely rare to find the high level of skill sets that we have, and this is a global problem. In this region we have some issues there, as well, but in terms of the existing talent pools that we have, they are some of the best in the world. We've been doing this for decades now.