Thank you, Mr. Chair.
Good morning, honourable members. Welcome to our very rainy city today. It's a good thing we're inside taking comments.
I'm pleased to have this opportunity to present to you on behalf of the more than 12,000 businesses and 120,000 professionals that make up the membership of Toronto Region Board of Trade.
For us, TPP is critical to the growth and success of our region, and to our country, because it provides our businesses access to high-growth markets.
Having personally spent 15 years running Canadian companies in Hong Kong and China, I've experienced first-hand the tremendous impact and opportunities that growth markets create for Canadian companies. More trade translates into more jobs and a higher standard of living for the people of Toronto region and, quite frankly, for many of the people in the markets that we're trading with. Firms engaged in global markets have a remarkable economic effect. They're more innovative, more productive, and generate more jobs and higher wages.
As The Conference Board of Canada reports, every $100-million increase in exports creates approximately 1,000 new jobs at home.
In Toronto region the diversity and strength of our industry mix is one of our greatest assets. We're home to a larger share of traded clusters in our economy than New York, Boston, and Chicago. In 2012, traded clusters accounted for 38% of Toronto region's total employment, compared to 33% in Canada as a whole.
From human health sciences, food and beverage manufacturing, automotive, aerospace, ICT and advanced manufacturing, the region has the right assets to succeed in a global economy.
The TPP will eliminate tariffs on almost all of our key exports and provide access to new opportunities in Asia Pacific. If ratified, Canada will be the only G7 country that is part of NAFTA, potentially CETA, and TPP, giving us access to 60% of the global economy. TPP alone will give Canadian businesses preferential access to an economic zone covering 40%, or $28.5 trillion of the global economy.
Now, the agreement is one thing. It's what do we do to get businesses active and taking advantage of this. To realize this tremendous opportunity, we really do need to find a way to get our businesses taking better advantage of all the growth that this trade access provides. Currently, only 5% of Canadian businesses that can export are exporting. In May last year, our board undertook a study to understand why this was, and what we could do to solve it. Our export strategy report, which I've left copies of here today, revealed that current exporters and businesses considering export feel they face a number of barriers.
To help these businesses overcome these challenges, we established a multi-year trade accelerator program called TAP GTA. It's a platform that brings together key government trade agencies and some of our largest corporate members to provide their high-export potential SME clients access to our trade accelerator program. The program is very practical, very hands-on. Over a 90-day period, each company develops an export business strategy and has access to resources needed to activate it. This includes our trade commissioner services, as well as access to the international consuls general in Toronto from the target markets they wish to pursue.
We're already seeing results. Since the start of our program in November we've had 50 companies successfully complete it. Over the next three years, we're targeting 1,200 companies to go through this, and we hope to generate another half of a billion dollars of export in our region.
Our graduates tell us that the program is working to increase their sales, gain access to new markets, and create new jobs within their companies. For example, one of our first graduates, Fine Cotton company, a company in Scarborough, Ontario, has already increased sales by $250,000 a quarter, through increasing exports to the U.S. They've hired an export manager. They've found a distributor in Italy who will represent them in Europe, and they've just signed an R and D agreement with the National Research Council of Canada, all activities that have come out of that export strategy process they learned through TAP GTA.
In fact, 85% of the companies that have participated in TAP are telling us that the TPP agreement is important, and these are markets that they wish to access.
Free trade agreements like TPP can create a robust network of international partners that can facilitate commerce, and organizations like our board of trade will be there to help the business community activate and take full advantage of these opportunities.
I welcome any other questions you have in the Q and A part of our discussion.
Thank you.