The trade accelerator program does just that, but I think the next generation of what we want to do with it is what I would say is, adopt a sector. For each of our competitive clusters, we want to be able to put support for them to identify which of the markets around the world are most important to them and how do they navigate them, so that we can deal with them as a cluster rather than company by company. That helps both the outbound and inbound missions, as well as forums and opportunities here.
I was speaking with Mark just before this event, and I think on the food side, agri-business is one cluster that we're positive about in the context of TPP. There is a huge demand for the value-added products we offer here. I was on Mayor Tory's trade mission to Asia, albeit not on TPP. It was in China, and we signed a memorandum of understanding with Greenland Group, a U.S. $100-billion company. They're setting up a Canadian purchase centre here in Toronto to source Canadian food products for their international grocery stores in China. They'll take care of all the importation, the clearance, and the retailing. I visited one of their stores with city councillors, and I was grumpy about how many Australian food products they had on the shelves. We should have Canadian products there, so I wanted to show how, in the context of TPP, that's an important sector for us.