Just one quick point to make. There's a lot of discussion today about social licence, both at home and for our customers abroad. Canada has an excellent story to tell on the environmental footprint, labour standards, all of those types of things. You know the old saying, a high tide floats all boats.
How important is that when you're having discussions with countries? I know both in China and India, whenever I was there, I talked about all of our food production on clean land, clean air, clean water. It's huge.
Does that enter into your dialogue, your narrative, as you're talking to other potential buyers?