I am happy to explain that. I think, as a very good example of first mover, we have a very practical example in Canada. First mover advantage is.... Trade agreements are designed to do a few things. They're designed to set out open, predictable, and transparent trading environments for our companies so that they know the conditions under which they're doing business and they can have some security around that. They're also about giving us a leg-up on competitors. If it is possible for trade for Canadian firms—the kinds that Susan and her team try to support—to have advantages in the marketplace, then that's also part of what we try to achieve through a free trade agreement. First mover advantage is the idea that if we get in with a partner and get some of those trade preferences and some of those established enforceable norms before our competitors, then Canadian businesses will have an advantage in that marketplace.
A very good example of that, or a counter-example of that, is the Canada-Korea relationship. Canada was negotiating a free trade agreement with Korea at the same time the United States was negotiating a free trade agreement with Korea. The United States agreement came into force before Canada's; therefore, the tariff reductions for the United States started to take effect before they started to take effect for Canada. Our Canadian exporters suffered because American products became less expensive in the Korean market, and the U.S. had a competitive advantage in the Korean market. The most striking example of that, and there are others, is our Canadian pork exporters. Within the first 12 months after the U.S.-Korea free trade agreement entered into force, when we didn't have one, they lost $1.5 billion in a year in export sales to Korea. That's because, to put it very plainly, U.S. pork was cheaper. We try to do two things in free trade agreements: to set predictable, open, reliable, socially responsible terms of trade, and to give our exporters an advantage in the marketplace.