It was just launched by Minister Freeland on January 5 and she did a really great job to get the excitement going. We already have 700 live applications. Some 200 have been approved or are in the process of being approved. In the next three weeks there will be a lot of attention paid and a lot of awareness. It is on a first-come, first-served basis at this point.
We will, with the luxury of time and data, be looking at which have been the firms and sectors that have been the most interested in applying and for which markets, and what is the average value for which activities. We need a little bit more time because it's only been less than a month. We will then have to have a conversation with the minister to see whether this is something that needs to be tweaked. As we proceed, we will hear about the positive and the negative.
Again, it's early. Clearly, it is something that could become more strategic, should there be a willingness, once the trade strategy that the minister has been tasked to develop makes use of this tool, the CanExport program. It's still in the early days.