This program was announced in budget 2015. Its intent is to support companies and share the cost of their international activities. For example if companies want to explore markets that they haven't yet explored and go to trade fairs, trade shows, explore local business opportunities, find a way to sell their products in those countries, then they would apply for up to $100,000 from the program. They would be co-sharing the cost of those activities with the Government of Canada. They would do the activities and then claim the invoices, and then we would reimburse.
It is a new program that is a complement to other programs the department has. It's designed in the department and administered by NRC IRAP because they are very good at client interfacing and the grants and contribution part. We've partnered with them to make it a more efficient way of delivering the program, and it complements some of the other programs the department has, for example, in supporting trade associations doing business abroad and municipalities to attract investment into Canada. Again, it's something that was missing.