I completely agree that there is enormous potential but there is still work to be done. Over the last 10 or 15 years, some very good things have been done to further highlight the value of lobster. We have 30 or 40 different products for frozen lobster alone. Over the last 15 years, innovation in the frozen lobster and lobster processing sectors has taken off in an incredible way.
We now have a whole range of products, including lobster tails, lobster claws, and entire cooked or raw lobsters. There's something for everyone, from the famous chef who wants to create an absolutely fascinating product, to the family who wants a much more affordable lobster meal. We have managed to offer a whole range of different products. There is innovation, but I agree that we need to have even more innovation in Canada.