I meant the cost to payers, for example, provincial governments. For example, the cost of Lipitor, a brand-name product, is about $2.20 a tablet. When the generic comes on, it's down to around 38ยข. You can now pay for about five prescriptions for the price of one, so the costs have come down. The price of Lipitor itself may still be the same $2.20, but the costs to the program are either reduced with generics, or go up because generics aren't available.
On May 31st, 2016. See this statement in context.