In terms of the ability to compete, Australia has a bit of a geographic advantage over us. They have a slightly different beef. We have very different genetics in Canada; we have a northern, cooler climate; we produce beef that marbles better and has very good quality that the Japanese consumers particularly like. We tend to be more at the high end of the market. We probably won't do the same number of tonnes as Australia, but we're going to do very well on the value and the ability to compete on our advantages.
On June 16th, 2016. See this statement in context.