That will give an indication of where they're coming from. It's so interesting.
Number one, we've opened markets for cherries in China and this type of thing. We have to make sure no matter what it is, number one.... You have to have the product. We have the farmers in this country who can produce the best products in the world; there's no question about it. We have the best regulatory system in the world. People who eat Canadian food worldwide feel it's safe to eat, but we have to make sure that we provide the product the way that the customer wants it. If you're going to China or India or other places, you have to make sure that they know about our product, but the product also must be produced and presented to them in the way they want it, not in the way you and I would eat it. We want it different from what people in other countries want. If we're going to get into those markets, that is the way that we have to do it.
I'm leading a trade group to China in a few weeks. I've been there on trade shows previously. It's certainly where it's at; there's no question. I was in Shanghai and I think there are about 26 million people, 10 million fewer than the population of Canada, and just looking at how the products were displayed there is amazing. What you have to do, and it was done there, is to make sure that you provide the product the way they want it, but you also have to be present. There are people at this table who are fully aware of this. You have to be there and wave the colours. That's what we're trying to do.