That's an excellent point. There is actually backup on specific areas like Agriculture Canada. We have experts, and they're starting now, on websites and so on, to entice people to come forward so they can help them do whatever they're looking for, connect potato sellers with potato buyers, and so on.
I'm a firm believer that we have to get our heads around the fact that we need to sell what the market wants, not what we have. We raise beef with a 16-ounce T-bone. Well, that will feed a village in Japan. They're looking for a two-ounce cut. We have to come up with ways of doing that carve-out on our beef without destroying the actual carve-out itself and having too much waste.
There's education required at all levels, and certainly government has a big role to play in that, but industry itself has to partner with government in order to get the right training. Government sometimes misses some of that.
There's a lot of discussion that the Americans may not ratify this, and right now there's a clause which says that if six countries with 85% of the trade value don't ratify it, it won't happen, but that can be changed with the countries that are left. Should Canada proceed if the Americans don't?
Well, you can. The other 11 countries can actually have a different agreement and continue on. Most of the concerns we hear are with the Americans, the Buy American clauses, all those types of things that they have to get their heads around.