Thank you for the question and opportunity.
The potential for Cavendish Farms, and the Canadian french fry industry as a whole, in the Asia-Pacific region is very exciting. It's an area where we are seeing the greatest expansion and the realization of the benefits of potatoes and potato products, as you referenced, with regard to nutrition and ease of consumption and what have you. We see great interest in these marketplaces. These marketplaces demand very high-quality, very consistent product, and we're able to deliver that. Quite frankly, that has enabled us to be better at what we do and more consistent about what we do.
For Cavendish Farms, to have these tariffs up against us today just makes it very challenging. If TPP is ratified and these barriers are eliminated, it will enable us to take our long-term strategy and really put it into effect from a capital development standpoint. The growth is in this area. The North American market for and consumption of french fries is relatively flat; it's well-developed. The opportunity is in these Asian-Pacific countries. We are very excited about the opportunities and are interested in not only selling more french fries but in simply employing more Canadians. We're an east coast-based company, and we're very excited about the opportunity to further develop and employ more east coast Canadians, as well as Canadians in the Wheatley, Ontario, area and in Lethbridge, Alberta, at our facility there. The potential opportunities to produce and export more product, and just the simple trickle-down effect that has within the industry, is significant.