Five years ago there was a serious issue with pricing, and the lobster hit a crisis. The Lobster Council of Canada was formed with the desire to bring the three provinces of the Maritimes together to be part of a generic marketing program.
The industry had a little bit of an upswing, and there's been some lost traction on that, but the Lobster Council of Canada has still invested some money into a generic marketing program. This year P.E.I. was the first province to charge a 1¢ per pound levy, money that's going to go to marketing generic lobster. That's 1¢ per pound from the fishermen and 1¢ per pound from the processors, so it's actually 2¢. The processors' money is in a pot right now waiting for the other provinces to come on board. In the meantime, we've funded the Lobster Council of Canada $16,000 or $18,000 to keep it functioning so that we can meet the objectives.
We have a plan in place. We need the funding.