Actually, Asian-Pacific countries would represent probably one of the largest growth areas, particularly in processed products. We're experiencing that today, and certainly that's been a major growth area for the processing sector of the industry. That's there today.
Obviously, from Prince Edward Island's perspective, there are only so many potatoes that we can produce. I had the pleasure of coming in earlier and hearing some of the comments from some of the other groups. So there is capacity on our island, and as we focus on going forward, as in any business it's about how we can better differentiate ourselves, get a premium for our product, and at the same time improve our productivity. That's where the focus is, and to do that, the focus is on rotations and improving from that perspective.
Some of those countries in Asia are large potato producers as well, which is worth noting. I think we know China, for example, produces 20 times more potatoes than Canada, and last year they announced potatoes as their new staple for food production.