The problem is logistics. If I'm a small Canadian farmer, everyone is looking for volume. I can't afford to meet standards. I can't afford your export requirements, import requirements, or licensing for a small volume. That's an issue for the smaller processors like we see here on Prince Edward Island. If I'm in the dairy business, and I'm a major, if I'm Agropur, Parmalat, or Saputo, I'm already a multinational. It opens new opportunities.
If I'm a smaller processor, then there's a real challenge to set up distribution, marketing, and everything else. That's the challenge we see in the CETA. We see that the market is open for Canadian products there, but its the logistics of getting in. Right now, the importers that are coming in add another 10% to their volume. They already have the market distribution and everything else set up.
Export is fine, but we think the greatest opportunity is to feed Canadians. In agriculture and dairy, we are doing it. The market is growing. It's not for fluid milk, most certainly. It's in the speciality products—the yogourt, the fine cheeses, the ingredients. That goes to your question about plants for dairy products. We need to be in that market because that is the future, in ingredients.