Internationally, Canada is one of the leaders in this, absolutely. As I think Martin mentioned, most of your seafood is under MSC labels.
On the Red Lobster piece, Martin can speak to it more specifically. It is increasingly prevalent in the marketplace, both in the restaurant trade, food service, and particularly in retail. We see it here in our stores, even, for products from other jurisdictions. The MSC label is well known.
It varies by country, obviously. There are jurisdictions like the U.K. where for cold-water shrimp it was an absolute imperative. There are places where it's growing in importance, including in China.