If you think about yogourt, we're an ingredient in fruit base in yogourt, so that you see blueberry yogourt. Think about all the other yogurts that are on the grocery shelf. You have strawberry, you have raspberry, you have peach, you have mango, and you have vanilla. We compete with all of those. That's our competition. We're truly in a worldwide competition with all fruits and other things.
On September 29th, 2016. See this statement in context.