We're innovating all the time on the production end. We're funding research into better growing techniques, so that's ongoing. That's been extremely beneficial to the growers. We're looking at research on how to improve productivity within our factories, so that's continuous. In terms of market development, we do that as a company, and we also do that through the industry trade organization, so that's ongoing, too.
On September 29th, 2016. See this statement in context.