No, value-added is where it's at.
Mr. Hoffman, you made a point in talking about moving into new markets and actually developing products for that line.
Peter, I know we've had this discussion as well. You're talking about an ingredient strategy, but the ingredients in Japan are different from the ingredients in the U.S., so it's always about staying one step ahead and offering that next product.
I'm not going to ask for dollar values, but how much of what you do—and you're talking hundreds of millions of dollars here—goes into R and D, goes into that innovation line and that thinking for the next use?