There's no question. I've held up lobsters.... You weren't there when I did that, but I held up a lobster and the room was full of people. No matter what they were doing, they went right to whoever was holding up the lobster to see the lobster. It was really something else.
It goes to the culture there. All ladies get married in red wedding dresses, so if you have a red lobster sitting on the table during your wedding, it's a big event. The bigger the lobster, the more valued it is.
Last year we did the same promotion, and Alibaba only charged us $6,000 to do it. They've seen the real value in Nova Scotia lobsters. We export 95% of all live lobsters in the country, so we are the lobster export people. That's why we're so concerned about the EU sanction, but Asia has tremendous potential.
One thing I still can't get over is that if you say to somebody in Asia to come visit us, just in a casual conversation, they come and visit and they bring a delegation and they want to spend money. It's very positive. We've seen great success there and we're going to expand on that.