Mr. Chairman, ladies and gentlemen of the committee, thank you for the invitation today.
Some of you obviously have met me before in my capacity as executive director of the Barley Council and the malt industry, but also as a quite important participant within the Canadian Agri-Food Trade Alliance, CAFTA. I appreciate your time today.
The Barley Council of Canada is led by farmer and industry members and serves as a national voice for Canada's barley industry. Our council comprises all provincial and regional barley producer commissions and grain councils. These organizations have a vested interest in barley as Canada's third-largest crop. They represent about 23,000 barley farmers from coast to coast.
The council also comprises strong advocates and participants from Canada's beer and malting industry, the cattle-feeding industry, grain exporters, and finally, barley research and seed development industries.
As a representative for Canada's barley value chain, we focus our mandate on enhancing Canadian barley in research and innovation, market development and international trade opportunities, market access issues, and finally, best management practices. The health and viability of our industry rely significantly on our ability to grow and expand export opportunities both for bulk feed and malting barley and our ability to meet the needs of our domestic value-added industries, which rely on top-quality barley in their operations. This primarily applies to Canada's malting industry, which is the second-largest exporter of malt in the world and buys more than one million tonnes of malting barley annually.
Further down the value chain, our Canadian beer industry, as reported by the Conference Board of Canada about 12 months ago, generates more than $5.8 billion in federal and provincial tax revenue via sales tax, excise tax, corporate tax, municipal tax, and employment tax. This revenue is created only from the purchase of about $75 million worth of Canadian barley. These levels of multipliers, I guess, are probably unparalleled anywhere in any other Canadian sector, given that you have $75 million of Canadian barley from Canadian barley farmers generating $5.8 billion in tax revenue for Canada. I don't think you're going to see a better multiplier anywhere.
Finally, our industry also relies on the strength and the growth of our beef and hog sectors. These sectors purchase about two-thirds of the roughly 8.5 million tonnes of barley produced in Canada.
Given our industry's reliance on exports through bulk barley sales or domestically value-added and processed malt and beef and pork for export, it should come as no surprise that our industry strongly endorses and supports Canada's negotiated agreement within the trans-Pacific partnership. For Canadian barley, the TPP will provide significant opportunities and benefits for the entire value chain.
For example, in Japan alone, reduced or eliminated tariffs, mark-ups, and country-specific quotas for feed, food, barley, and malt, coupled with the enhanced opportunities for additional exports of processed beef and pork, translate approximately into the sale of an additional 400,000 to 500,000 tonnes of barley valued at between $75 to $100 million in the producers' pockets.
Alternatively, without the ratification of the TPP, our record of feed barley sales into Japan will continue to be at risk, as demonstrated currently by our loss of about 250,000 to 300,000 tonnes of feed barley to Japan. This could partially be due to Australia's current bilateral trade agreement with Japan, which has eliminated tariffs, giving Australian feed barley a current competitive advantage.
We recognize that the political discourse surrounding support of the TPP within the confines of the U.S. election may perhaps be the deciding factor as to the outcome of the TPP. However, if that is the case, we believe it becomes increasingly important that Canada show international leadership on this agreement. We need to stand with our TPP trade partners and show that we acknowledge the agreement and will stand with our signatory commitments regardless of what happens as a result of the U.S. election. This step may perhaps be symbolic, but it does show Canada's continued commitment to our other trading allies in that region.
The majority of Canada's agricultural industries have always led the way in advocating and supporting expanded global trade opportunities, and I believe our global success and export record over the past several decades speaks for itself.
We can walk the talk. We can and will deliver on our export capabilities, as we have always said we would do, and we've always continued to do. Overall, the TPP is a good deal for Canadian barley and for Canadian agricultural exports as a whole.
In closing, Mr. Chairman, I would like to take this opportunity to personally thank some of the people who have been instrumental in getting this deal at least to where it is today. Former ministers Ed Fast and Gerry Ritz, thank you for your service and support to enhance Canadian agricultural export opportunities during the TPP negotiations.
As well, we would like to acknowledge and thank our chief negotiator, Kirsten Hillman, and our Agriculture Canada team, including Frédéric Seppey and Denis Landreville, all of whom worked extremely hard to get the best deal possible for Canada. Thank you for your dedicated service.