We see this opportunity especially in a country like Japan where those kinds of standards are critical and highly valued. The beauty of the Japanese market is the high-value products that Japanese customers want.
I mentioned the trade offices, the trade commissioners...basically, the promotion of the Canada story, the Canada brand, the environmental leadership in Canada. I think it's less of a piece that needs to be in the deal, but it's a complementary effort that government can put forward to support the reputation, if you will, of the industry.