It's part of an overall plan that we've been developing over the past probably six to eight months. It's really centred around an investment strategy, a trade strategy, whereby we're trying to look at all of the various potential interests into the EU and to, first of all, have some very targeted information that we can provide them and, secondly, assistance we can provide them, whether it's counselling or advice in the particular markets they might be interested in. This is something we haven't really done before to the same extent. Even when NAFTA came in, we didn't have an effort like this in place.
That's what we're focused on. We're trying to find ways such that, first of all, we can get a running head start into the EU market while it's open, as soon as it's open, and then make sure that we can get as much interest into the EU market as we can across the board.