Right. For all of our previous tariff quotas on cheese—and there haven't been very many—we have always allocated them on the basis of the companies that existed. The WTO tariff quota is the largest one. Companies who are interested have been having allocations of that quota for a very long period of time. I think we've learned some lessons from that as to how we should go forward in terms of what we choose as far as an allocation process is concerned. That 30% of new entrants works well for us, I think, because it means that we can bring new people into that process.
We want to be sure that people wanting an allocation are active in the industry, so that they can actually help to grow the Canadian dairy sector at the same time, rather than having somebody looking to make some quick returns from an allocation but who may not have a stake in the industry. We're trying to connect it back to the dairy sector itself to the extent that we can.
All of that is directed towards getting as much value as we can within the dairy sector for the increased cheese that will be coming from the EU.