Yes, absolutely. Thank you very much for the question. I'll try to be quick. I also desperately want to get in on a point that was raised earlier, so I'll try to slide that in as well.
We're just getting spooled up now. Last summer, we spent some time at Global Affairs talking about a promotional program to get Canadian business properly supported, informed, and matched up to European partners and so forth. When the agreement lurched into the ditch for a while there, we dropped all of that in the interests of just trying to encourage the Europeans to support it.
Now we're getting back into the business. I think you make the point: information is the first and most important thing. People will find advantages for their own businesses, but for small business, all these international adventures are highly risky. They don't have a lot of people, and if the president spends a week in Europe, then the president had better come back with some scalps in his or her hand.
The Chamber of Commerce also has allies in all the European countries in chambers of commerce or the like, such as MEDEF in France, for example, and we deal with them. We are going to try to engage them on what will be a mutual push and pull. It will also have to assist the Europeans as they try to scope out the Canadian marketplace.