As I said earlier, it's really about finding ways to make it clear to them that there are resources available that can help them deal with the complexities of trade, because trade is complex; there is no doubt about it. The Trade Commissioner Service is a great one, and there are other organizations out there that do that kind of work. It's really about making it clear to them that it's not as hard as they think and that there are resources that can help. That type of message would probably go a long way. The problem is that those messages are often much more complex, and that's when people get turned away.
On November 24th, 2016. See this statement in context.