About 20% of that is exported, and about 80% is domestic. Within that export market, the vast majority is in the U.S., because we can offer the same value proposition we offer to our consumers here at home.
In Europe it's a really different value proposition. We're a hugely premium product because of all the barriers in between. I think we could see the same success in Europe. Certainly our traffic shows that there is the interest, but we just don't deliver that same value proposition because of the extra costs.