I guess I would say that with the exception of industrial purchasers, when it comes to cheese, consumers buy their goods almost overwhelmingly from retailers. There is the farm gate and some producer outlets and so on, but ultimately it is a decision made by a consumer at a retail level. We think the minimum amount of price-taking and the minimum amount of distortion in between the manufacturer and the retailer is probably best price-wise.
We understand the concern of Canadian dairy farmers about the potential for substitution, which is why our proposal specifically said that allocation should look at the combined domestic and imported sales, which would motivate our members to then go out and press for increased domestic sales in order to grow their own share of the allocation. That would require periodic recalibration, but we think that's a reasonable way of addressing...or a motivation to continue to push domestic product rather than simply defaulting into import quota.