I think part of that is not understanding what the advantages are of going into new markets. So it's helping them understand why agreements like this can make it easier to do business in new markets, especially those beyond the United States, because that tends to be the focus first for a lot of smaller companies. I think it's about education, it's about groups like ours getting out there and helping them explain. It's about government also being able to explain a bit more easily what that means in practical terms. They are not going to go through a big multiple-page agreement: what does it mean on the practical level?
I think things like the trade commissioner service become very important, because they can provide some of that simplicity when they have those questions. Even promoting the trade commissioner service to a much greater degree might be helpful, because I think a lot of small firms don't even realize that's a valuable service they can use. Many of them feel they are too small to use it, that it's something for bigger companies.
So it's about taking away some of that thought that they're too small to be important and nobody really cares, and making them feel more like they are important, it's more important that they think about those other markets, and there are resources out there to help them.