If I can, yes.
I'm not surprised to hear Mr. Littler say that 100% of the cheese quota should go to the retailer. That's been their position for a long time. We're obviously on different pages from that perspective.
I disagree with Mr. Littler that the farmers will benefit by allocating 100% to the retailer. We believe allocating the cheese quota to the cheese makers themselves is a win-win situation from our perspective now that these 17,000 tonnes of cheese will enter the Canadian market. Rest assured, they will be entering the Canadian market. There is no doubt from our perspective.
We should not forget the fact that year after year, the dairy farmers are investing the equivalent of $120 million in promoting the consumption not only of Canadian cheese but dairy products in this country. We think if we are facing some growth these days, it's largely in part because of the investment from the dairy farmers across the country into the Canadian marketplace.
From that perspective, we think we should target those who are better positioned to help the sector grow in the future by allocating that quota to the cheese makers, and we are of the view that this will indirectly benefit the farmers who will be able to continue to supply milk to the cheese makers.