That means that some of the profits, or the proceeds generated from the importation of that cheese will go into the hands of the retailers only, as opposed to being potentially used by some of the smaller or medium-sized cheese makers.
I'll go back to the alliance that I talked about earlier. The alliance has agreed to put in place a market development fund not only to help position the cheese that they might be able to import but also to help position and grow the Canadian cheese market at the end of the day.