We have the fine cheeses where you can have a niche market and that's why I was mentioning in the presentation that if we were to go and export, we would have to go into a niche market, not into commodities. We can't compete with New Zealand. Ninety-six per cent of their production is exported on the world market. That's their full business with the situation of no winter.
That's just the reality and the reality is that doing business in Canada is more expensive than elsewhere. We have numbers that show it's in everything. It's regulations. It's all kinds of things.
However, we do have some great products and we have great cheese makers across the country that are actually very creative and have the best product in the world of which we can be proud. There is definitely some niche market. They are not easy to pick. Those are not low hanging fruit. They will demand the work together.