We compete in every price range, so if you look at the lower end we do produce blended wine products, which are about half of our economic impact. Those are Canadian and imported wines blended together to meet the 85% of the Canadian population that drinks wine in that $8 to $12 range. Beyond that, we produce our VQA and 100% Canadian premium products that range from, on average, $15 in Ontario or $20 in B.C., all the way up to $30, $40, $50.
We can compete toe to toe with these products. Our challenge is being one of the most attractive wine markets in the world. The governments of the United States and all of the CETA countries spend millions and millions of dollars in Canada to promote their products, and that becomes a greater challenge.