Our exports definitely have grown significantly since that time, as has our domestic production. That was the point I was trying to make, that we have lost market share. That's because over the past 10 years, for example, because we're so attractive, imports have captured 75% of wine sales growth. We want to turn that around. We want to get back to 50%.
But our volume growth has increased and our exports have increased. Per capita wine consumption in Canada in the past decade has increased by 26%. There's a great interest in wine. Per capita consumption of spirits is flat—zero per cent—and beer has gone down by 9%. That's not to say that our volumes are down. It's just that there is a huge interest in wine from knowledgeable Canadian consumers. There's a huge opportunity for us to take advantage of that domestic growth and to take advantage of what TPP has to offer, but the two have to go hand in hand.