Potentially the answer would be yes. I mean, the tariffs aren't significantly high in Canada. They range between 2¢ to 5¢ per litre, so they're not overly significant.
As I mentioned, the United States and Chile are already entering tariff-free. There's a potential for Australia and New Zealand to sell more wine in Canada. The benefit would be somewhere around $6 million to $8 million per year. With that $6 million to $8 million, they could lower their prices. They could use that money towards additional market promotion in Canada. Liquor boards would love to sell more products.
It is a risk. We're not scared of competition, but as I mentioned, if there were some support to help us grow, that would be extremely helpful.
We are very happy that the previous government and the current government has enabled the agri-marketing program to use some of that funding to do domestic market promotion. In December, the government provided us with $1.7 million, matched by industry for a total of $3.4 million over the next two years, to do domestic and international promotion. That will help.