I agree, and then there's the interprovincial thing, which we've been working on for quite some time. I find it absolutely ridiculous that New Zealand wine has an easier time getting into British Columbia than Ontario wine has. That makes no sense to me at all. It's a bit of kingdom-keeping at the provincial level.
You mentioned the court case in the U.S., which worked out extremely well for them. Have you guys never considered doing something like that here?