I'll give you an example of how we do it in that quota.
Every eight weeks we set the production in Canada for chicken. We allocate out to a province and we give them their share, and then they allocate to their farmers, every single eight weeks. They will have a unit of that provincial production. If 2% more access comes into Canada, and therefore they get 2% less, their unit will be devalued by that 2.1%. What effect does that have on the market? If we adjust down to compensate for that, it will just be a loss of volume. If we were trying to maintain it, it might be a loss of price in terms of that because that's not being affected.
As I said before, our job is to try to do cash flow as opposed to appreciation of that quota. As we grow, our farmer may have a unit, but a province will say, “We've just grown 1%, so your unit is worth 1% more because when we allocate it out, it's a greater amount”. As we grow, there's an appreciation of the value, not just today but what it will be. If you're in a growth industry like we are, people are buying ahead, just like on the stock market, and saying, “What's the value going to be five years from now when I'm interested in selling, perhaps because I want to retire?”