I think it is important that we understand where the chicken comes from. We're doing a branding program in terms of that.
We've built a trust level with consumers. Chicken consumption continues to go up because people trust what we're putting out there, and it's a high-value product. We're not working at the bottom end of the market. We're creating that trust level. If we allow imports that are inferior to that, and they put in question that trust we have because they're getting it at a restaurant where there is no package and they don't know where it's come from, then it is an issue for us.
We believe that the standards we've put in Canada that we want for our families should apply equally to the domestic industry and to imports.