I would just add that we communicate the results to our trade commissioner service, and recipients agree that we offer practical services to help them and support them in their efforts internationally.
Typically, if a company is not already working with the trade commissioner service, someone from both the post and the regional office in Canada would likely be in touch with them. The regional office could help them prepare for an international market and make sure that they're connected to the right trade commissioner at the mission who can then help on the ground.
That's another way we make sure not only that this program is going to help financially but also that we make sure to make that bridge and connect them with our network abroad and in Canada.