In the first months of the program, we were more proactive with the promotion. We communicated with about 1,000 people, either by telephone or in person. These were people who could spread the word, such as provincial partners, other federal partners, chambers of commerce, and so on.
In the first months, our promotion was a little more intensive. As we said earlier, we are now a little “reactive”, but we still undertake to make contact with the public very frequently. Since you are from Quebec, I can tell you, as an example, that the ORPEX network recently asked us to make a presentation to all the local development centres in Quebec about how the program operates.
We get requests from organizations from all over Canada. Each time one comes to us, we try to respond to it, through a webinar, for example, so that we can talk with the members of the organization and describe the program more proactively.