Let me start with the setback, and then I'll defer to Caroline, because she worked directly with the negotiators.
As I mentioned in my opening remarks, Canadian manufacturing is at an inflection point. In 2014, there was $17 billion, almost $18 billion, in auto investments in North America. There was $10 billion that went to the U.S., $7 billion to Mexico, and $750 million to Canada, of which Ford was a part. Now $750 million is a big number, almost a billion dollars of investments in Canada. But in the scheme of things, $18 billion, we did not get our fair share. We know that the manufacturing footprint has been shrinking over the last decade, so trade policy matters because it attracts investment.
When we've had some challenges, especially with what's happening south of the border with the aggressive incentives being offered by other jurisdictions, by labour costs in Mexico and other challenges, everything matters. However, trade policy really matters, and that was the last thing we needed in an already very competitive landscape. It certainly didn't help the conversation, and it really hurt the conversation, especially because we felt, as a sector, to not even have the same tariff phase-out that was negotiated with the U.S. sent a message that autos weren't important.
With regard to the consultation process, there was absolutely plenty of consultation that went on. We felt that our voice was at least being heard. It unfortunately in the final analysis wasn't listened to.
I'll defer to Caroline who can speak a bit more about that.