I'm happy you asked that question, because when I was in London, I made the headlines talking about lobster and maple syrup. I was on Nick Robinson's show on BBC in the morning. They asked me for a very concrete example, and I said lobster. Fishermen today who export lobster to the European Union would have a tariff of up to 25%, and with a provisional application, these tariffs would go down to zero. I used that example to say we have 9,000 tariff lines, which will come down to zero on day one of the provisional application of CETA. This was a very clear example when you're asking what that would do for people.
You look at consumers and you think that should lead to better choices and better prices. It looks at exporters. I think our fishing and seafood industry is looking at that favourably, obviously, because this is opening up a new market, which was obviously extremely difficult to enter with the tariff that high, and it's also looking at workers, because that should lead to more employment. I think what you were alluding to is that one governor south of Alberta saw that, and I think it's just a reflection of what preferential market access can do for Canadian SMEs and Canadian businesses.
This is a very clear example of getting preferential market access in Europe, the largest consumer of food products in the world. It is a game-changer for a number of people in this industry and that's exactly the example I used on BBC, which was reported on the front page of The Sun newspaper, that Canadian lobster should now be more freely available and provide more choice and better prices for consumers in England and throughout Europe.