I would agree wholeheartedly with your comment. I think we became complacent as opposed to content. We've done that in North America as well. If you talk to any of the original NAFTA negotiators, and people who ran around the Hill, they will all say that they went home after it passed through Congress. They had their toast of champagne and went home and kind of forgot about it. We just thought it was going to go on in perpetuity.
This step is exactly what we were saying earlier, which is that trade statistics are not going to do it. The number of jobs that are created, those are the baselines, but we need the real-world stories about people and processes, the level of integration, and getting that message out. The swamp is important in D.C. as it is here on Parliament Hill, but as I said earlier, all trade is personal. We have to get out in those districts, in key congressional districts, and share these stories of how integrated we are.
There is a favourable audience in the U.S. All polling suggests that the U.S. overwhelmingly supports Canada-U.S. trade. It's just when softwood and dairy and other issues pop up, it's like, “We didn't realize they were doing that”. Then you see this reaction. That's why it's very important in my view—and I'll turn it over to Maryscott—to get the positive message out of what we want to get out of NAFTA on digital technology, the workforce, and shared procurement, etc.