Thank you for that.
Mr. Ujczo, I want to ask you a couple of questions, notwithstanding your being from the same hometown as LeBron James and that my Raptors are struggling with Mr. James's team now. We won't hold that against you. I won't bring up Ms. Greenwood's Leafs comment either. It's tough to be a Toronto sports fan.
I like the phrase that Ms. Greenwood attributed to your earlier example, buy “AmeriCanadian”, with the C and A. Do you foresee that only in the public procurement sphere? Is that the concept?